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Higa INDUSTRIES: Vision Statement

President Ernest M.Higa

“Building Unique and Exciting Businesses!”

Higa Industries Co. Ltd. has had a successful "track record" of tying up with various global companies to pioneer new ventures in the Japanese Market for such diverse businesses as lumber, medical and the restaurant industry. 
We were the first to have lumber cut to the size and specification of Japanese Housing manufacturers, in North American sawmills and subsequently Northern Europe, and delivering it to our nationwide customers on a "just-in-time" basis, to become one of the largest importer of finished lumber into Japan; we also developed the second largest market share in Japan for the U.S. neurosurgical device manufacturer that we tied up with, by working with them to develop designs that better suited the needs of the Japanese neurosurgeons, and as the Master Franchisee for Domino's Pizza in Japan, we created a whole new $1.5 billion home delivery pizza industry which did not exist prior,  by adapting the products and marketing strategies for the Japanese consumer,and tranforming the original business model to a "clicks and mortar" concept with over 40% of the sales being generated from the internet rather than the traditional phone orders. 

Since Japan is one of the largest economies in the world, it has a great potential for most businesses; however, it is also one of the most challenging markets to penetrate due to differences in culture, customs, and ways of doing business.
Higa Industries is able to "bridge the gap", and successfully establish and grow the businesses of our various strategic partners into mutually beneficial and lucrative relationships.The "key" to our success is our "entrepreneurial spirit", "out of the box" creative strategies, and our expertise in adapting international products and concepts appropriately for the Japanese Market.  We have been able to leverage this expertise over many different industries, and we are constantly looking to expand our "horizons", accordingly.

At present, we are developing a core business in importing and providing ethnic food products and ingredients such as: basil, avocado, pimento, garlic, olive oil etc. for the institutional trade.  We provide quality control, distribution and joint product development capabilities to our nationwide customer base; consisting of food manufacturers, restaurant chains, convenience store chains, supermarket chains and hotels. 
We have established a reputation for innovative ideas, combined with reliable supply chain management and competitive pricing. 
On the other hand, in being consistent with our corporate philosophy,we continue to explore and identify "unique and exciting" industries and companies that we believe can take advantage of our dynamic approach to the Japanese Market. 
In addition, given the growth in the Asian Market, we have also started to expand our activities geographically, by adapting the various products we handle, for those local markets.

Company profile HIGA INDUSTRIES CO., LTD
Corporate Officers Chairman President & CEO: Ernest M.Higa
Managing Director: Toshihiko Kawakami
Director: Jun-ichi Doi
Director: Mika Suzuki
Capital 50 Million Yen
Products Frozen Pesto: Armanino Foods of Distinction, Inc., CA,U.S.A.
Avocado Products:Empacadora de Aguacates San Lorenzo, s.a de c.v., Mexico
Jalapeno Products: Conserves La Torre, s.a de c.v., Mexico
Corporate Offices Kamiyacho MT Bldg.13F
4-3-20, Toranomon, Minato-ku, Tokyo, 105-0001
Telephone: (03)-5733-3737 Facsimile: (03)-5733-3838
E-mail: sales@higaind.jp

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